Capture leads via an email marketing campaign and through landing pages that can be advertised on the web. You can then monitor how successful your campaigns are in terms of lead capture and monitor different landing pages to see which ones yield the best results.
Execute email marketing campaigns quickly and efficiently to drive more traffic towards your website. It has several templates for use, but more importantly, it allows users to build their templates from scratch - so you have complete creative control over the design, look, and tone of voice.
Create generic templates to send emails that are targeted to specific audiences. This means that your email will be relevant and tailored to the particular audience you're sending it out to, making it more effective.
Target specific users based on their location, job title, interests, and so much more to create campaigns with content that is relevant to your audience - which in turn drives more conversions
Expand your marketing outreach by assimilating social media into your email marketing campaign by sharing links through a variety of different platforms, including Facebook, Twitter, and LinkedIn.
Remove invalid contacts, bounced emails and unsubscribes, keeping your sender score intact and sending emails to real people.
Find out more information about your leads and use the actionable behavioral data to analyze what type of content these leads are most interested in, and target them accordingly.
Create custom mobile marketing apps that make it easy for users to stay in touch with your company via push notifications, SMS messages, and text-to-join campaigns.
Track significant data and create custom reports that can be organized, exported, and shared with internal stakeholders across different regions.
Seamless content generation with tools for syndicating webinars, white papers, case studies, and other content online.
Salesforce Pardot integrates easily with other Salesforce tools such as its CRM software so you can manage all your interactions with customers from one place.
It also integrates CRM devices such as Insightly and Capsule, so if you use either of those, then there's no problem - everything can still be managed in one place!
Once you've captured leads via an email marketing campaign or landing page, those leads must be stored somewhere for future reference.
Store all of the leads that are captured through its system in one place, which can then be used to drive more conversions
Integrate data from different sources, including your existing databases to create new fields to adapt email marketing campaigns according to specific criteria.
Put two versions of an email marketing campaign out simultaneously, tracking which one performs better. Run these campaigns by switching between different versions before deciding which one was most successful.
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