Salesforce Pardot

Salesforce Pardot is an all-in-one marketing platform that helps businesses get more leads, increase revenue, streamline efforts, measure impact, engage customers across channels, optimize campaigns, foster intelligent multi-touch journeys, and discover new insights.

Process advantage

Capture Leads

Capture leads via an email marketing campaign and through landing pages that can be advertised on the web. You can then monitor how successful your campaigns are in terms of lead capture and monitor different landing pages to see which ones yield the best results.

Create Campaigns with Ease

Execute email marketing campaigns quickly and efficiently to drive more traffic towards your website. It has several templates for use, but more importantly, it allows users to build their templates from scratch - so you have complete creative control over the design, look, and tone of voice.

Get Personalized Results

Create generic templates to send emails that are targeted to specific audiences. This means that your email will be relevant and tailored to the particular audience you're sending it out to, making it more effective.

Better list management and segmentation

Target specific users based on their location, job title, interests, and so much more to create campaigns with content that is relevant to your audience - which in turn drives more conversions

Features Of Pardot

  • Social Media Integration

    Expand your marketing outreach by assimilating social media into your email marketing campaign by sharing links through a variety of different platforms, including Facebook, Twitter, and LinkedIn.

  • Automated List Cleanups

    Remove invalid contacts, bounced emails and unsubscribes, keeping your sender score intact and sending emails to real people.

  • Data capture and analysis

    Find out more information about your leads and use the actionable behavioral data to analyze what type of content these leads are most interested in, and target them accordingly.

  • Mobile Marketing

    Create custom mobile marketing apps that make it easy for users to stay in touch with your company via push notifications, SMS messages, and text-to-join campaigns.

  • Reports & Insights

    Track significant data and create custom reports that can be organized, exported, and shared with internal stakeholders across different regions.

  • Content Sync

    Seamless content generation with tools for syndicating webinars, white papers, case studies, and other content online.

Business Impact

Integrate Email Marketing With Other Salesforce Tools

Salesforce Pardot integrates easily with other Salesforce tools such as its CRM software so you can manage all your interactions with customers from one place.

It also integrates CRM devices such as Insightly and Capsule, so if you use either of those, then there's no problem - everything can still be managed in one place!

Create a Customer Database To Drive More Leads

Once you've captured leads via an email marketing campaign or landing page, those leads must be stored somewhere for future reference.

Store all of the leads that are captured through its system in one place, which can then be used to drive more conversions

Integrate Data Using Custom Fields

Integrate data from different sources, including your existing databases to create new fields to adapt email marketing campaigns according to specific criteria.

Create A/B Testing Campaigns For Better Results

Put two versions of an email marketing campaign out simultaneously, tracking which one performs better. Run these campaigns by switching between different versions before deciding which one was most successful.

Measure The Effectiveness of Your Email Marketing Campaigns

Track how many leads were generated from each campaign and how much revenue was brought in as a result. Track when people open your emails - so you can tell when they're engaging with your content .

Our USPs

Our experts identify earnings aligned with strategic objectives so you can innovate and grow with every successful project.

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We deliver projects from beginning through end with an interdisciplinary approach that blends various skill sets needed on any given project

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Encompassing Niche, Novelty, Navigation, Nimble, Nurturing, Nirvana – helps develop tailored solutions for your organization right from discovery, ideation, planning, to implementation, adoption, and continuous innovation.

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Our end-to-end support service that helps you with any issue or concern your company needs.

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Our Services

Managed Services

NavYaan's fractional resource model provides you the flexibility and scalability of an entire team of Salesforce certified experts who can help you build, scale, and support your business processes wherever you need them, 24x7, 365 days a year.

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Case Studies

Industry: Manufacturing

The company offers a range of conduit solutions for telecommunications, power utility and other accessories. They were facingchallenges with their existing Salesforce Sales Cloud instance and SAP ERP system. They were facing too many data integration challenges, their product and pricing configurations in SAP were too complex which led to hinderance in Sales and operations. Our team did a thorough health-check of existing orgs, migrated existing Salesforce Classic Sales Org to Lightning and implemented CPQ to simplify and automate their contracting process

Marketing Cloud
View Case Study

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