Healthcare and Life Sciences

The global HLS industry is expanding at a record rate as new treatments and technologies are being developed. Factor in the pandemic effects and the growing demand for scalable emergency healthcare, pharmaceutical, and medical equipment manufacturers are faced with the challenge of marketing to the right B2B audience and fostering long-term gainful relationships with the customers while achieving and tracking performance KPIs and revenue targets. Technology and innovation are just the starting point they need.

What adds to the complexity

Access to healthcare data is incredibly complicated as healthcare data are not consistent across providers or centers.

The absence of standards for software interoperability builds a complex path for digital health software integration and makes communication between HLS provider and third parties less efficient

Data security is crucial, need for constructing privacy policies and consents to ensure that you process data following all relevant legal requirements

Industry Challenges

Healthcare Providers

  • Data privacy and security: Healthcare providers handle sensitive patient information and must ensure that any solution they adopt meets high data privacy and security standards.
  • Complex workflows: The healthcare industry has complex workflows, and providers must ensure that any CRM solution they adopt can integrate seamlessly with existing systems and processes.
  • Integration with other systems: Healthcare providers use various applications to manage patient data and processes and must ensure that any solution they adopt can integrate seamlessly with these systems.
  • Providers may also need to invest in training and support to ensure that users can adopt and use the solution effectively.

Digital Transformation Maturity Path​

Basic

Core Salesforce​ Automation

  • - Account Management
  • - Contact Management
  • - Lead Generation & Scoring
  • - Campaign Mgmt.​
  • - Pipeline and Opportunity Mgmt.​
  • - Forecasting
  • - Order Management
  • - Product management​

Advanced

System Driven Guidance

  • - Contract Lifecycle Management
  • - Configure
  • - Price
  • - Quote (CPQ)
  • - Guided Selling​
  • - Territory Management
  • - User Management​
  • - Partner Relationship Mgmt.
  • - Analytics and Reporting
  • - Omni channels enablement​
  • - Customer Service Management​
  • - B2B Commerce Portals
    • ​

Integrated

Enhancing Customers, Sales Reps and Distributors Experience

  • - Customer Intelligence
  • - Cross-Sell and Up-Sell
    • ​
  • - Loyalty and Referral Programs
  • - Billing and Invoices
  • - Demand Generation
    • ​
  • - Sales Performance Mgmt.
    • ​
  • - Fulfillment Mgmt.​
  • - Warranty Management
  • - Quality Management
  • - Real-Time Connected
  • - Apps/Platforms
    • ​
  • - Enhanced B2B Commerce Portals
    • ​

Predictive

Smarter, Faster Decision-Making with AI

  • - Predictive Service Support
  • - Advanced Analytics​
  • - Al Recommendations
  • - Salesforce 360 view of customer
  • - Next best action Cognitive / NLP​​​
    • ​
Our Services

Salesforce Health Check

The first step to maximizing the productivity of any salesforce platform is assessing your current situation, identifying vulnerabilities, and then benchmarking against leading organizations. A Salesforce Health Check can do wonders for your business by giving insight into how well you're doing!

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Benefits of Digitization in Healthcare and Life Sciences

Flexibility

  • HCLS companies comply with regulations such as the Food and Drug Administration (FDA) and the Health Insurance Portability and Accountability Act (HIPAA) by providing a secure and compliant platform for storing and managing customer data.
  • Manage revenue recognition, ensuring HCLS companies can accurately track and report revenue following accounting standards.
  • Real-time visibility into key performance metrics allows HCLS companies to make informed decisions and adjust their strategies as needed.

Operational Excellence

  • Automate the entire quote-to-cash process, from lead generation to invoicing and payment, reducing manual effort and improving efficiency.
  • Efficiently manage and track negotiations, approvals, and signatures with a centralized repository
  • Cross-functional collaboration and communication, improving coordination among sales, finance, and other teams, and reducing the risk of errors and duplicated effort.

Cohesive Experience

  • Salesforce CRM streamlines sales and marketing processes, from lead generation to customer conversion, making managing and tracking the customer journey easier.
  • The centralized view of customer interactions and history allows HCLS companies to understand their customers better and provide more personalized experiences.
  • A comprehensive view of customer interactions and history, enabling HCLS companies to manage and track the customer journey and ensure that all order-related activities are completed on time.

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