Customer Goods

The customer goods industry has been digitizing rapidly, which is changing how these companies market and fulfill demand. They must quickly adapt to stay competitive in this ever-changing landscape of new technology and innovations to create new products while meeting consumers' needs and gaining loyal clientele.

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Classic Customer Goods Industry

Modern Customer Goods Industry

What adds to the complexity

Complexity due to multiple levels of product structure, each with its own distinct set of characteristics

Highly complicated customer segments that each have their own specific needs and preferences

Long production lead times leading to significant delays, disruptions, and changes in consumer demand

Industry Challenges

Manufacturers

  • Difficulty in adopting ever-evolving production technologies due to cost and regulatory constraints
  • Low efficiency and productivity owing to disparate and poorly managed supply chains
  • Adjusting production methods to meet the ever-changing demands of consumers
  • Optimizing inventory to avoid wastage or shortage of resources

Digital Transformation Maturity Path​

Basic

Core Salesforce​ Automation

  • - Account Management
  • - Contact Management
  • - Lead Generation & Scoring
  • - Campaign Mgmt.​
  • - Pipeline and Opportunity Mgmt.​
  • - Forecasting
  • - Order Management
  • - Product management​

Advanced

System Driven Guidance

  • - Contract Lifecycle Management
  • - Configure
  • - Price
  • - Quote (CPQ)
  • - Guided Selling​
  • - Territory Management
  • - User Management​
  • - Partner Relationship Mgmt.
  • - Analytics and Reporting
  • - Omni channels enablement​
  • - Customer Service Management​
  • - B2B Commerce Portals
    • ​

Integrated

Enhancing Customers, Sales Reps and Distributors Experience

  • - Customer Intelligence
  • - Cross-Sell and Up-Sell
    • ​
  • - Loyalty and Referral Programs
  • - Billing and Invoices
  • - Demand Generation
    • ​
  • - Sales Performance Mgmt.
    • ​
  • - Fulfillment Mgmt.​
  • - Warranty Management
  • - Quality Management
  • - Real-Time Connected
  • - Apps/Platforms
    • ​
  • - Enhanced B2B Commerce Portals
    • ​

Predictive

Smarter, Faster Decision-Making with AI

  • - Predictive Service Support
  • - Advanced Analytics​
  • - Al Recommendations
  • - Salesforce 360 view of customer
  • - Next best action Cognitive / NLP​​​
    • ​
Our Services

Salesforce Health Check

The first step to maximizing the productivity of any salesforce platform is assessing your current situation, identifying vulnerabilities, and then benchmarking against leading organizations. A Salesforce Health Check can do wonders for your business by giving insight into how well you're doing!

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Benefits of Digitization in Manufacturing

Workflow Optimization

  • Process automation saves time and reduces errors
  • Track and manage inventory in real-time to reduce stock levels, avoid out-of-stock, and optimize production schedules
  • Improve product range, pricing, and promotion strategies

Scalability and Performance

  • Easily reach new markets and territory
  • Drive marketing and product development decisions through robust consumer analytics
  • Quickly launch and assess new products and services at lower costs

Eco-consciousness

  • Reduce environmental impact by identifying inefficiencies and areas where improvements are needed
  • Closed-loop system minimizes waste and reduces landfills by improving recycling
  • Develop new sustainable products and services

Featured Blogs All Blogs

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10 Reasons Why You Need Salesforce Sales Cloud to Boost Your Business
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Top 7 Strategies Manufacturers Can Use to Tackle Productivity Challenges
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