Salesforce Marketing Cloud Content Builder is a marketing software suite to manage the full range of digital assets vital to an effective marketing strategy, including images, videos, blog posts, social media messages, and email campaigns. It also provides tools for analyzing webpage engagement, optimizing websites for lead generation, and creating custom marketing campaigns. With a click, you can:
Here are a few Content Builder modules that help to manage, build, and improve content:
With this module, you can create, edit, and publish high-quality pages on the web with built-in A/B testing for optimal results. It also allows marketers to update pages on desktops, tablets, and phones with one click. Plus, it makes it easy to create custom mobile experiences for your clients by using responsive design.
Content builder's email template tool lets marketers build, test, and send beautiful HTML emails that are mobile-optimized with tracking to know where the source of clicks is.
This module allows you to publish video, audio, and image libraries, as well as drip content to mobile and web.
This module allows marketers to build, publish, and optimize social media campaigns on many platforms such as Facebook, Twitter, LinkedIn, and Instagram. It also captures data about user behavior around these posts and provides workable ideas for future marketing decisions.
A marketing campaign manager allows marketers to work content by automating multi-channel campaigns for leads and customers. It is a complete cross-channel customer trip tool that will enable marketers to provide personalized experiences on a scale.
Here are the key benefits of Salesforce Marketing Cloud Content Builder that can help you succeed.
Content Builder allows users to write social posts automatically with just a few clicks of the mouse. It is easier to schedule posts in advance. You can also write a post quickly and save it for later use. These saved posts will appear in a library, so you do not have to recreate them.
When you need marketing content, whether social, email, website, or other content types, Salesforce makes it easy to create content. This means less time spent writing and re-writing and more time on what matters most, growing your business.
You can use the standard Salesforce Marketing Cloud content as is, or you can customize it with your brand voice. If you already have a tone of voice guide, you can implement it efficiently. Content Builder integrates with other product lines to work seamlessly between products.
Content builder allows users to personalize their messages. You can insert customer information into content before it goes out or uses a template that includes the customer's name and saves it for later use. Personalization makes the content more relevant to your audience.
You can reuse your existing content, whether a blog post or social media update, in fewer steps, thanks to Content Builder. Reuse that existing content and use it when you need a new piece of content. It is easier to find content when it is tagged and organized.