Conversational marketing is a new term for an old concept: good customer service. As the world of business changes, the way we market and sell to our customers has to change too. In the past, businesses could get away with a one-size-fits-all marketing approach, but today's consumers are savvier and discriminating. They want to be able to talk to a real person when they have a question or concern, and they want that person to be knowledgeable and helpful. That's where conversational marketing comes in.
Conversational marketing is about creating relationships with your customers, having conversations with them, listening to their needs and desires and then tailoring messages accordingly. In short, it's about treating your customers like real people instead of just another sale.
In many cases, conversational marketing takes place online, through social media or chatbots. However, it can also occur offline, through phone calls or face-to-face interactions. No matter what form it takes, conversational marketing can be an invaluable tool for businesses that want to improve customer satisfaction and build long-lasting relationships.
In a world where consumers are bombarded with marketing messages from every direction, cutting through the noise and creating a lasting impression can be challenging. Pardot is a powerful tool that allows businesses to connect with their customers more personally. This is realized using the following features:
These help you quickly answer common customer questions, freeing up your time to have more meaningful conversations with those who need it most.
These are designed to help you create more personalized communications with your customers.
These make it easy to reach your customers where they're already spending their time, namely LinkedIn, Facebook, and Twitter.
In addition to increased sales and customer satisfaction, businesses that use Pardot for conversational marketing can also enjoy the following benefits:
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