Automobile Industry

In the current business landscape in the automotive industry, developing new marketing strategies, complying with government regulations, and dealing with disruptive technologies is key to survival. The industry stakeholders must embrace the digital wave to become more agile, and take innovative approaches to achieve sustainable growth, reach new markets, and delight consumers.

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Traditional Automobile industry

Modern Automobile Industry

Industry Challenges

Manufacturers

  • Syncing the latest tech to lead the race of connected cars
  • Difficulty in exploring new customer segments to generate opportunities due to lack of data and insights
  • High dependency on fluctuating demand and inadequate provision from global raw material suppliers

Digital Transformation Maturity Path​

Basic

Core Salesforce​ Automation

  • - Account Management
  • - Contact Management
  • - Lead Generation & Scoring
  • - Campaign Mgmt.​
  • - Pipeline and Opportunity Mgmt.​
  • - Forecasting
  • - Order Management
  • - Product management​

Advanced

System Driven Guidance

  • - Contract Lifecycle Management
  • - Configure
  • - Price
  • - Quote (CPQ)
  • - Guided Selling​
  • - Territory Management
  • - User Management​
  • - Partner Relationship Mgmt.
  • - Analytics and Reporting
  • - Omni channels enablement​
  • - Customer Service Management​
  • - B2B Commerce Portals

Integrated

Enhancing Customers, Sales Reps and Distributors Experience

  • - Customer Intelligence
  • - Cross-Sell and Up-Sell
  • - Loyalty and Referral Programs
  • - Billing and Invoices
  • - Demand Generation
  • - Sales Performance Mgmt.
  • - Fulfillment Mgmt.​
  • - Warranty Management
  • - Quality Management
  • - Real-Time Connected
  • - Apps/Platforms
  • - Enhanced B2B Commerce Portals

Predictive

Smarter, Faster Decision-Making with AI

  • - Predictive Service Support
  • - Advanced Analytics​
  • - Al Recommendations
  • - Salesforce 360 view of customer
  • - Next best action Cognitive / NLP​​​
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