How to Turn Your Sales Team into Lead Magnets

Do you want your sales team to be a lean, mean, lead-generating machine? To be successful in today's market, your business needs a sales team that can use digital strategies to capture more leads. In this blog post, we will discuss 8 of the most effective digital strategy powered by Salesforce that sales teams can use to get more leads!

Content marketing

Sales teams can use content marketing to attract leads by creating blog posts, infographics, and other types of content that are relevant to their target audience. By creating high-quality content, sales teams can position themselves as thought leaders in their industry and build trust with potential customers. Salesforce helps businesses create and manage relevant content with its Content Management System (CMS). Besides, it allows businesses to track their SEO progress and make changes to their website and content accordingly.

Social media

Social media is a powerful tool that sales teams can use to reach out to potential customers. By creating and sharing engaging content on social media, businesses can increase their visibility and build relationships with potential customers. Salesforce helps businesses connect with their target audience on social media by allowing them to post, track, and measure their social media activity.

Email marketing

Email marketing is a powerful tool that sales teams can use to reach out to potential customers. By sending targeted emails, businesses can stay top of mind with their leads and build relationships with them. Additionally, email marketing allows businesses to track their performance and measure the results of their efforts. Salesforce helps companies to create and send targeted emails with its email marketing tools.

Lead generation forms

Lead generation forms are an effective way for sales teams to capture leads on their website. By including a lead generation form on their website, businesses can encourage visitors to enter their contact information in exchange for a valuable piece of content. Additionally, lead generation forms allow businesses to segment their leads and send targeted messages. With its Marketing Cloud tool, Salesforce will enable businesses to create and manage lead generation forms.

Retargeting

Retargeting is a powerful tool that sales teams can use to reach out to potential customers. By targeting ads to users who have already visited their website, businesses can increase their chances of conversion. Additionally, retargeting allows businesses to track their performance and measure the results of their efforts. Salesforce helps businesses create and manage retargeting campaigns with its Advertising Studio tool.

Account-based marketing

Account-based marketing is a powerful tool that sales teams can use to reach out to potential customers. By targeting specific companies, businesses can ensure that their marketing efforts focus on leads more likely to convert into customers. Additionally, account-based marketing allows businesses to track their performance and measure the results of their actions. Salesforce helps companies to create and manage account-based marketing campaigns.