How to Rein in High Email Bounce Rates with Pardot

Email bounce rate is a metric that measures the percentage of emails that fail to be delivered to their recipients. This can be caused by many factors, such as invalid addresses, full inboxes, or server issues. If you're seeing high bounce rates for your email campaigns, reducing them is essential. This guide will discuss eight ways Salesforce Pardot can help you do just that. Let's get started!

Pardot's List Management Feature

This helps keep your lists clean and up-to-date, which reduces the likelihood of undeliverable emails. This feature includes tools for importing and exporting lists and managing duplicates. You can also use Pardot to segment your lists so that you're only sending emails to people interested in receiving them.

Pardot's Email Validation Tool

This tool check addresses several different criteria to ensure they are valid. It includes checking for syntax errors, verifying the domain exists, and checking if the mailbox is full. Invalid addresses are automatically removed from your list, which reduces the chance of bounced emails.

Pardot's Email Delivery Rate Tool

This tool monitors your email deliverability in real time. This means you can quickly identify and fix any issues causing emails to bounce. The tool also provides insights into why certain emails are bouncing, so you can prevent it from happening in the future.

Pardot's Email Testing Tool

This tool allows you to test your emails before sending them to your entire list. This is a great way to catch any errors that could cause emails to bounce. You can test subject lines, content, and HTML code to ensure everything is working correctly.

Email Deliverability Score

Pardot's email deliverability score measures how likely your emails will be delivered to their recipients. The score is based on several factors, including list quality, email content, and sending reputation. A high deliverability score means that your emails are less likely to bounce.

Spam Score

Pardot's spam score measures how likely your email will be flagged as spam by recipients' email providers. The score is based on many factors, including your email's content and your domain's sending reputation. A low spam score means your emails are less likely to be bounced.

Domain Reputation

Pardot's domain reputation is a measure of how reputable your domain is in the eyes of email providers. This reputation is based on several factors, including the sending history of your domain and your recipients' engagement. A high domain reputation means your emails are less likely to be bounced.

IP Reputation

Pardot's IP reputation is a measure of how reputable your IP address is in the eyes of email providers. This reputation is based on some factors, including the sending history of your IP address and your recipients' engagement. A high IP reputation means your emails are less likely to be bounced.